How to Choose an E-Newsletter Platform

Marketing

Oct 21

When shopping around for an e-newsletter platform, you’ll want to find one that’s easy to use and has the features you need. Here’s what to keep in mind…

What to look for when choosing an e-newsletter platform

Is the platform easy to figure out?
How many subscribers are you allowed?
How many emails can you send per month?
Are you limited to a certain number of lists or tags?
Is the platform equipped with GDPR settings, like double opt-in?
Does the platform allow multiple types of opt-in forms, like embedded forms, page forms, and pop-ups?
If landing page software is important to you, does the platform offer that?
What are the analytics like? Do they provide what you need to know?
Does the platform integrate with the websites and software you need it to?

I started with the Mailchimp Forever Free plan and switched to Flodesk for its additional features and affordable price.

If you’re interested in learning more about Mailchimp and Flodesk, check out the tutorials below.

Mailchimp

Flodesk

Use code MISSMEGABUG to save 50% on your first year of Flodesk!

Worried that email marketing is time consuming? Wondering what you should include in an email and how to grow your list? Check out my Expand With Email online mini course!

I’m also writing an Intro to Email Marketing Series on the blog. Posts in the series are linked below.