How to Get Your Posts Seen on Facebook
Does the Facebook algorithm make you want to throw your laptop out the window? Or does bring you back to the panic of high school math classes? Take a deep breath!
The algorithm is a mathematical equation Facebook uses to determine who sees your posts and when. And it rarely works in your favor.
A few years ago, Facebook polled its users on why they use Facebook and what the platform could improve. The results concluded that people want more connection with their friends and less ads from businesses.
What that translated to is less organic views to your Facebook page posts, meaning crickets.
There are ways to get your page content seen on Facebook, other than paying to play. Let’s dive in!
Focus on connection and community.
The top way to boost engagement on your Facebook page posts is to provide incentive for someone to view them in the first place. This means posting more value-added content and personal-related content.
Value-added content provides your audience with helpful information they find valuable. It can be anything from tips and tutorials to blog posts and e-books. And it’s typically free. It gives people a reason to come back to your page.
Personal-related is all about you. As customers hire you not only for your service but for who you are, they want to see more of you on social media. Post more photos of yourself and glimpses into your life.
Takeaways
• Show your stuff and provide incentive to your followers by sharing information your target market will find helpful.
• Post an offer (product/service promotion, upcoming class) once for every five posts. You can promote more if your caption starts with an anecdote or story that creates a connection first. Basically, the connection is first, the promotion is secondary.
• Post a photo of yourself at least once for every nine posts (this is based on the Instagram grid).
Post consistently.
It doesn’t necessarily matter how often you post, what’s important is that you post consistently. If you suddenly go from posting once a month to posting three times in a day, Facebook raises a red flag and may deem your page too promotional.
Takeaways
• Create a content calendar depicting how often you’ll post and when you’ll post a specific type of content.
- Use hashtags as inspiration, such as #motivationmonday, #transformationtuesday, and #nationalpancakeday
- Share a glimpse of what happens behind the scenes.
- Let viewers into your life. Post updates and images from your day-to-day as well as memories that relate to what you do now.
• If you are stumped on what to post, share something from a relevant Facebook page, whether it’s in your industry or a post that your audience would find inspiring.
• Even if you can only post once per week, commit to that until you can increase your frequency. (I like to post 4-7 times per week.)
Tag!
Increase engagement with people and other pages by tagging them in your captions and photos.
How to tag a caption or comment:
1. Type “@” and then the person/page name, such as “@Meg Brown.”
2. Select the correct person/page from the dropdown menu.
3. Their name will then be highlighted in blue.
Note: You can only tag people who liked your page.
How to tag a photo:
1. Create and publish your post.
2. Click on the photo.
3. Hover over the person’s face until a box appears with a comment bar. Click into the comment bar.
4. Type the person or page’s name.
5. Select the correct person/page from the dropdown.
How to add a location to your photo:
When making a post:
1. Scroll below the caption to the “Check In” button (has a red location marker).
2. A comment bar with “At” to the left of it will appear below the caption section.
3. Type in your location.
4. Select the correct location from the dropdown.
After you’ve posted:
1. Click on the photo in your post.
2. Click the “Add Location” button underneath the caption.
3. Select the correct location from the dropdown.
How to tag yourself (even if you’re not in a photo):
1. Create your post and publish it.
2. Click on the photo in your post.
3. Click the “Edit” below the caption. A comment bar titled “Who were you with” will appear below the caption.
4. Type in your name.
5. Select your Facebook personal alias.
6. Click the blue “Done Editing” button below.
You may have to go to your personal alias and approve the tag.
1. Go to personal alias.
2. There will be a blue “1 item for your to review” line of text underneath your profile photo (desktop version).
3. You will be brought to the post. At the top right, click the blue “Add to Timeline” button.
Post links in comments.
Facebook’s main goal is to keep people on Facebook. And the main goal of a Facebook page is to send people away from Facebook, to your website. Kind of a conflict, right? To get around this, post the URL in the comments section of the post.
How to post a link in the comments of your post:
1. Create your post and publish it.
2. In another window, copy the link you would like to post.
3. Back on your published Facebook post, scroll down to the “Write a comment” bar and paste the link.
4. Hit the enter key on your keyboard or click “Post.”
*Note: Sometimes I share blog posts URLs directly in the post caption. I don’t share links often, and if the Facebook post is only about sharing my blog post and nothing else, I’m willing to risk the algorithm.
If you would like to share a blog post or event sign-up page, for example, type in your caption and upload your ph
Like and comment on other pages’ posts, and share posts to your page.
Not only does sharing another page’s post to your page gives you a day off from coming up with something original, you’re boosting your engagement rate.
Whenever you share or comment on another page’s post, that page receives a notification. They may check you out and share a post of yours to their audience, or you may end up striking up a collaboration in the future. Basically, you’re building a relationship with another business.
Commenting on another page’s post also puts you in front of their audience. Someone may like your comment or be intrigued by your business that they decide to click on your page name and check out your business. This leads to increased followers and even increased business!
How to like, comment, and share as your page.
Option A
1. Go to your Facebook page.
2. Click on the URL at the top of your screen.
3. Add /pages_feed at the end. (Ex. My URL is facebook.com/missmegabug/pages_feed)
4. Click enter.
5. You’ll be brought to your page’s newsfeed where you can like, comment, and share on the posts made by the pages your page likes as your page’s alias.
Okay, so the above is a mouthful. What this means is that your page can like other pages, just like your personal alias can like other pages. So my page, Miss MegaBug, and my personal alias, Meg Brown, can like the same and different pages. Here’s how you like a page as your page:
From Pages Newsfeed
1. At the top right of your newsfeed, click the green “Like Other Pages” button.
2. Type the page name you want your page to like in the search bar.
3. Select correct page from the dropdown.
4. Click the blue “Save” button in the lower right.
On the page itself.
1. Visit the page you want your page to like.
2. Click “…” next to Share, located below the page’s cover photo.
3. Click “Like as Your Page.”
4. Select which page (if you have multiple) you want to like that page.
5. Click the blue “Submit” button.
Option B
Like or Comment
1. Find a post you’d like to like or comment on. (MUST be from a page, not a friend.)
2. In the bottom right of the post, next to “Share,” you’ll see a circle with your profile picture. Click it.
3. Change to your page so you are liking and commenting as your page.
Share
1. Find a post you’d like to share. (MUST be from a page, not a friend.)
2. In the bottom right of post, hover over Share.
3. Click “Share to a Page,” the bottom option
Encourage engagement authentically.
Facebook monitors fishy language in an effort to promote more genuine conversation, so avoid these phrases:
• Comment below.
• Tag a friend.
• Share this post.
Instead, get creative and encourage engagement through phrases such as:
• I’d love to hear your thoughts!
• What are your top tips for ____?
• How do you ______?
“Like” to learn more about Facebook, including how to boost engagement and convert admirers into customers? Check out online Facebook Facelift!
