3 Reasons Why You Should Manage Your Own Social Media

Marketing

Jul 15

Have you been debating whether to hire a company to manage your business' social media?

I'm here to sway your decision- into NOT hiring one.

Yep, I know that may sound weird coming from me. I'm all about delegating and even offered social media management in the past.

But it's from my experience working with clients on their social media that I realized it's actually better for them (or an employee on their team) to do the work.

This post dives into three reasons why you should manage your own social media.

No one knows your business like you do (or is as passionate about it!)

You know everything that’s going on in your business: your top selling offers, what’s new, what you’d like to sell more of, as well as industry-specific information.

A social media manager may not understand the lingo of your industry or know what to share that your customers would find helpful or inspiring.

A good social media manager will determine your goals and know which offers to promote and how, but they may still not understand an offer completely, or know how to respond to questions in the comments section of a post.

A great social media manager will be able to capture your brand voice and design posts based on your brand visuals, but nothing connects with your audience more than posts that come straight from you.

It’s timelier

Your business runs on a different timeline than social media management companies. They likely have set hours and other clients.

What happens if you decide to host an impromptu sale or event, of if your business needs to close for the day? If it’s the weekend, your marketing management company may not be working and able to accommodate your request. And, if your request takes place during the company’s working hours, what is their turn-around time?

You may end up having to create the post yourself, which leads us to…

You’ll save time

When you hire a company to manage your social media, you have to communicate what you’d like promoted (sales, product launches, etc.) and provide the details.

Then, once the company compiles the marketing materials, you have to go through and approve them.

This doesn’t include the onboarding time of acclimating the company to your business and sending them your brand guide, photos, and filling them in on your brand voice.

And what happens when someone asks a question in a comment or direct message (DMs) that your social media manager doesn’t know how to answer? They’ll have to ask you.

With the added communication time, you might as well be managing your own social media. Even having a member of your team manage your social media is less time consuming than hiring an outside company.

Bonus: You’ll build deeper connections with your customers

Especially if you’re a small business with only a few employees, customers can tell when it’s an external company responding to their comments.

People comment because they want to connect with you. Not the company hired to manage your social media accounts.

Establishing a connection with your followers builds trust and loyalty, the foundations of making sales. When you don’t respond to direct messages or comments, you’re reducing the amount of trust and loyalty you can build.

It sends the message to your customers that if you can’t answer their comments personally, how much personal attention are they going to receive when they book a service with you, or if they have questions about one of your products or offers?

So what should you POST?

Get an entire social media strategy that works for your business - without being a time suck. My Self-Employed School online course covers what to post and how often. You’ll also learn other ways to grow your business and how to manage your money so you can go from side hustler to self-employed. Start working for yourself.