It's Common to Be Part of Your Target Market
Many business start by filling a void in the market. Something that irritated them about a certain product, or something they couldn't believe no one had come up with yet.
Because how else can we progress and make things better if we don't believe in continuous improvement?
This quote also attests that it’s common to be part of your own target market. Ferdinand Porsche designed his cars to fill a market that he was part of.
I'd also like to point out that Mr. Porsche is one of the men responsible for designing the original Volkswagen Beetle.
So if you weren't aware, I'm the proud driver of a Porsche! Well, a Porsche's distant cousin. ;)
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