How’s Your Customer Service?

Customer Service

Jun 17

How’s your customer service?

All businesses are customer service businesses. Yes, even B2B ones.

Because whether B2C or B2B, someone on the other end of your sales call or website sales page is buying from you. Which means your customer service has to be outstanding.

Watch the Reel!

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A post shared by Meg | Your Zillennial Biz + Marketing Mentor (@missmegabug)

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Because if you want to take advantage of the most effective - and free! - form of marketing (word-of-mouth), you need to give your customers a beyond great experience.

I recently finished this book that inspired me to up my customer service game.

Though the author’s business is in retail, the advice he shares transcends all industries.

Since reading “Hug Your Customers,” I’ve shifted from a sales to a people-centric mindset and am spending more time ensuring that my current students and members are getting the support they need rather than spending that time on marketing efforts that can feel like throwing darts and hoping one sticks.

Because it is way easier and more cost effective to keep a current, happy customer coming back than it is to attract a new one. And I genuinely want to help people! Don't you?

Plus, satisfied customers are more likely to refer your offer to their friends and colleagues. #wordofmouthmarketing

🤝 Customer service includes:

• A clear description of what your offer entails

• Greeting customers when they enter your place of business.

• Being kind, helpful, and resourceful.

• Asking questions to help your customers find the right offer for them. Listening.

• An easy purchasing process

• Timely responses to clients

• Hassle free returns, if applicable

But customer service is also much more than that.

💫 Here's how I'm upping my customer service game:

• Immediately emailing my online course students and Debug Your Business members when they register for a program, asking about their business, what they hope to gain from their program, their current challenges, and dreams. And their business anniversary if they have one!

• Mailing them a hand written thank you note.

• Sending a follow-up email within 1-3 months (depending on the program), asking how they're doing, if there's anything I can provide additional support on, and how that program could be improved.

• Sending congratulatory cards every year on their business anniversary.

How have you raised the bar on customer service in your business?

Follow-Up

I had posted this as a reel on Instagram, and a friend sent me a message pointing out how challenging it can be to provide outstanding customer service in the hospitality industry.

And I’m glad she did.

The post below shares my thoughts on maintaining customer service in difficult situations. Click here to view the full post and read the caption.