How to Boost Traffic to Your Website

MarketingWebsite

May 19

Boosting traffic to your website is all about taking advantage of search engine optimization (SEO) and Google tools.

This post is an abridged version of the “How to Boost Traffic to Your Website” formula in my Debug Your Business membership.

The membership includes step-by-step formulas that take the confusion - and overwhelm - out of starting and marketing your business. Members also receive access to website audits, Canva design edits, a 25% discount on my online courses, and more. There’s also a place to ask questions!

Now let’s get traffic to your website!

Step 1: Determine Your Keywords

A keyword is a word or phrase people type into a search engine when they’re looking for information, products, and services.

There are two types of keywords:
Head: These are shorter keywords that receive a larger search volume, such as marketer, ice cream, and nail polish. Because a head keyword is very generic, it’s difficult to appear in a search result by relying on them alone.
Long-tail: These are more specific, multi-word phrases that people typically type into search engines, such as marketer in Boston, ice cream parlor in London, and organic nail polish. It’s most effective to use keywords with your location, if you offer services to a specific location.

Step 2: Incorporate keywords into your website

SEO is all about repetition. Here’s where you’ll want to incorporate your keywords:

Page and Site Titles
Website Copy
Footer
Meta Descriptions
Image File Names
Alternative Text

Step 3: Link

Adding links to different pages on your website, as well as to pages on other websites, is beneficial to building SEO. There are two types of links:

Internal Links
Backlinks

Step 4: Request an Index of Your Website Through Google Search Console

To determine which websites will appear in a search result, search engines crawl every single website for keywords that match the search.

When your website is brand-y new or you’ve made some massive updates, you can request that Google crawls your website instead of waiting around for Google to get to it.

This is where Google Search Console comes in.

Google Search Console ensures updates to your website appear in search results sooner. Simply visit search.google.com/search-console/about to request that Google index your site, meaning Google bots will review your website.

Note: Your website may not appear in search results immediately as it will take Google some time to process your request. (But not nearly as long if you don’t request a crawl!)

Step 5: Set-up Your Google Business Listing

Claiming and optimizing your Google My Business listing is one of the BEST ways to boost traffic to your website! It tells Google who you are and makes it easy for Google to display your business in search engine results. You also get a swanky information box.

To access the complete “How to Boost Traffic to Your Website” formula - along with others! - check out my Debug Your Business membership.

It includes step-by-step formulas to take the confusion - and overwhelm - out of starting and marketing your business. There’s also a place to ask questions!