Clarity Over Cleverness
Do you struggle with writing your social media post captions or your website copy?
I get it! I have an English degree and copywriting for my business is a skill I'm still working to develop.
Even if you don’t have a background in writing, you may feel compelled to be witty or clever in your copy.
While cleverness can catch attention, if what you wrote makes no sense, your ideal customers won’t take the next action and buy from you.
This is where clarity comes in.
When you sit down to drafting text your emphasis should be on writing words that make sense. Prioritize clarity over cleverness.
If you’re able to have both, even better! But no pressure.
Learn more about effective copywriting in Self-Employed School.
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